ADR Sertão Central in Action
Actions, agendas, coordination, and institutional records of ADR Sertão Central's work in the regional development of Sertão Central in Ceará.
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ADR Sertão Central is one of two agencies from Ceará selected for a business mission to China
Represented by its president André Ricardo, the Agency takes part in the Canton Fair 2026 and an international agenda focused on innovation, competitiveness, and identifying opportunities for regional economic development.
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In China, president of ADR Sertão Central highlights Transnordestina, Quixeramobim Dry Port, and Export Processing Zone (ZPE) prospects
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ADR Sertão Central, Unileite, and other institutions hold the 8th Copa Leite with expectations of generating over R$ 6 million
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From the Sertão to the Mountains: ADR Sertão Central conducts technical mission through Maciço de Baturité and explores the Rota Verde do Café ecosystem
From the Sertão to the Mountains: ADR Sertão Central conducted a technical mission through Maciço de Baturité to experience up close the ecosystem of Rota Verde do Café — tradition, experiential tourism, and regional development advancing together.
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ADR Sertão Central participates in AUTOP 2026 and positions Quixeramobim as an attractive hub for automotive sector investments
At the invitation of the president of Sistema Sincopeças Assopeças Assomotos (SSA), Ranieri Leitão, ADR Sertão Central participated in AUTOP 2026 to map trends, engage in dialogue with industries and suppliers, and position Quixeramobim as a hub for new investments.
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ADR Sertão Central meets with representatives of businessman Amarílio Macêdo to align the Regional Development Pact
On August 17, 2026, the board of ADR Sertão Central met with representatives of businessman Amarílio Macêdo to align the guidelines of the Pacto de Desenvolvimento Regional, focusing on logistics, innovation, and investment attraction.
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ADR Sertão Central participates in the submission of a proposal to implement the Automotive Maintenance Technical Course in Quixeramobim
On Thursday evening (30), ADR Sertão Central, SSA-CE, and CDL de Quixeramobim delivered to Mayor Cirilo Pimenta the proposal for the implementation of the Technical Course in Automotive Maintenance at EEEP Dr. José Alves da Silveira.
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Tauá inaugurates Integrated Management Center (CGI) and Sertão Central delegation points to replicable model for the region
Tauá inaugurated this Thursday (30) the Integrated Management Center (CGI), featuring artificial intelligence, facial recognition, and 24-hour video monitoring. A delegation from Sertão Central attended the ceremony and classified the facility as a strategic model to be replicated in the region.
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Quixeramobim strengthens coordination to attract new auto parts industries during meeting at SSA
On the morning of July 27, 2026, representatives of the productive sector and public authorities gathered at the headquarters of SSA – Sistema Sincopeças, Autopeças e Motopeças, in Fortaleza, to discuss strategies for attracting new investments to Quixeramobim and strengthening the economic development of Sertão Central.
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CRESOL enters into an institutional partnership with ADR Sertão Central and begins supporting regional development initiatives
Cresol, one of the largest credit cooperatives in Brazil, officially joins the actions, projects, events, and campaigns of ADR Sertão Central, strengthening the economic and social development of the region.
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ADR Sertão Central signs the Ceará de Vocações Agreement at the IEL Ceará and ADECE Seminar
Held on July 23, 2026, at Casa da Indústria FIEC, the Seminário Ceará de Vocações — On Boarding marked the signing of the agreement between IEL Ceará, ADECE, and the Regional Development Agencies, as well as the presentation of the work plan to strengthen economic vocations and impact businesses across the territories of Ceará.
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Quixadá hosts the II Economic Development Forum of Sertão Central
Held at Hotel Vale das Pedras, in Quixadá, the II Fórum de Desenvolvimento Econômico do Sertão Central brought together leaders, entrepreneurs, and experts to discuss Transnordestina, small businesses, innovation, government procurement, and tax reform.
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II Seminário Conectando o Sertão brings together leaders and consolidates itinerant phase of Jornada
The first seminar of the itinerant phase of Jornada Conectando o Sertão mobilized regional leaders, entrepreneurs, students, institutions, and public managers in Senador Pompeu, consolidating a new stage in the territorial development of the Sertão Central of Ceará.
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ADESCC evolves into ADR Sertão Central and begins a new phase of regional development
General Assembly held in Senador Pompeu approves new institutional identity and consolidates a new stage of governance, territorial integration, and regional development for Sertão Central in Ceará.
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General Assembly reappoints André Ricardo to the Presidency and elects new board of directors of ADR Sertão Central
New administrative composition reinforces the continuity of strategic projects and marks the beginning of a new institutional phase for regional development in Sertão Central Cearense.
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Mayor Márcia Zomin and Vice Mayor Ironeide Vidal receive ADESCC in Senador Pompeu to align on the II Seminário Conectando o Sertão
In an institutional agenda this Saturday (16), ADESCC was received by Mayor Márcia Zomin and Vice Mayor Ironeide Vidal to align the II Seminário Conectando o Sertão — the first itinerant seminar of the Jornada, scheduled for May 28 in Senador Pompeu.
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New industrial cycle: Quixeramobim will host a magnesium automotive parts factory with an estimated investment of R$ 370 million
Quixeramobim will host one of the world's most innovative automotive industries, with an estimated investment of R$ 370 million. The enterprise will use magnesium polymer technology to manufacture automotive parts and is expected to start construction in July of 2026.
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Banco do Nordeste and ADESCC align strategies to strengthen regional development in Sertão Central
Meeting held at the Mayor's Office of Quixeramobim discussed fundraising, sponsorship for the Jornada Conectando o Sertão, and support for strategic projects focused on entrepreneurship, culture, and regional tourism.
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ADESCC officially launches Rede de Benefícios for members in partnership with strategic institutions
Initiative strengthens the institutional ecosystem of ADESCC and expands exclusive benefits in the areas of education, healthcare, well-being, and regional development.
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ADESCC and FAUNIQ sign Cooperation Agreement and strengthen strategic partnership in Sertão Central of Ceará
The Agência de Desenvolvimento do Sertão Central Cearense (ADESCC) and FAUNIQ formalized, this Tuesday, an important Institutional Cooperation Agreement aimed at strengthening territorial governance, institutional integration, and sustainable regional development of Sertão Central Cearense. The meeting was attended by Dr. Aluizia Rocha, CEO of FAUNIQ, and Felipe Matheus, Administrative-Financial Director of the institution, in addition to representatives of the board of ADESCC. On the occasion, the details of the new layout of the Agency's institutional space were also aligned, further strengthening the strategic partnership between the institutions and expanding the capacity for welcoming, coordination, and receiving partners, leaders, and visitors of the ADESCC 2033 Intelligent Territorial Platform. During the meeting, the integration of FAUNIQ into the ADESCC Advantage Club was also agreed upon, an initiative that seeks to expand institutional benefits, qualification opportunities, strategic connections, and actions aimed at strengthening regional human capital, bringing education, innovation, and territorial development even closer. The cooperation between ADESCC and FAUNIQ expands the integration between regional development, education, innovation, professional training, and territorial intelligence, consolidating a collaborative environment aimed at building strategic solutions for Sertão Central Cearense. The partnership directly strengthens the structural pillars of Agenda ADESCC 2033, especially in the axes of innovation, technology, and education; territorial development; human capital formation; entrepreneurship; and institutional integration, expanding the connection between academia, regional governance, and sustainable development. With this, FAUNIQ begins to integrate even more actively into the institutional ecosystem coordinated by ADESCC, contributing to the consolidation of a regional environment of strategic cooperation, technical qualification, and strengthening of the centralities of Sertão Central Cearense. The advancement of the partnership reaffirms the commitment of the institutions to the interiorization of development, the valorization of regional intellectual capital, and the construction of an increasingly integrated, intelligent territory prepared for the challenges and opportunities of the future.
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Conecta NE — Edition 06/2026: Rede Nordestina de Territórios highlights Sertão Central's engagement with academia, industry, and governance
The Rede Nordestina de Territórios published Edition 06/2026 of the bulletin Conecta NE — ADRs em Movimento, with an editorial highlight on the work of ADESCC in Sertão Central Cearense. The publication brings together initiatives from Development Agencies, universities, the productive sector, and local leaders who have been consolidating integrated strategies for governance, education, innovation, sustainability, and institutional cooperation in the Brazilian Northeast. In the section “Territórios em Movimento”, the newsletter highlights the participation of ADESCC in a strategic meeting at the Instituto SESI SENAI de Tecnologia, alongside institutions such as SEBRAE, Unicatólica, UFC, and FATEC. The article reinforces that the development of Sertão Central depends on the connection among academia, industry, and territorial governance, consolidating partnerships and solutions that generate innovation and concrete opportunities for the region. The edition also presents the progress of other territories in the Rede Nordestina: the 1º Seminário de Educação e Conexão da Ibiapaba, held by Agência Líder Ibiapaba in partnership with UNINTA Campus Tianguá; the participation of Oeste do Ceará in the VII Encontro LIDER — Territórios Empreendedores Médio Mearim, in Bacabal (MA); and the 2ª Reunião do Fórum das ADRs, held by ADECE during Transformar Juntos Ceará 2026, in partnership with SEBRAE. In the partnerships and governance block, the publication records the Technical-Scientific Cooperation Agreement signed between Universidade Estadual Vale do Acaraú (UVA) and Agência Líder Ibiapaba, supported by IADE, and the presence of AGELIDER at the Juazeiro Open, along the Bahia–Pernambuco axis. In territorial development, it highlights the launch of the Programa Sol do Leste Orgânico, with strong adherence from municipalities and the participation of Banco do Nordeste. For ADESCC, recognition in Conecta NE consolidates the view that Sertão Central Cearense already stands, at a Northeast regional scale, as a benchmark in articulation among Development Agencies, the science, technology, and innovation ecosystem, and collaborative territorial governance — structural axes of the Agenda 2033 of ADESCC.
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ADESCC participates in a seminar at FIEC and strengthens strategic coordination for the development of Sertão Central
The Agência de Desenvolvimento do Sertão Central Cearense (ADESCC) participated in the seminar “Estratégias para acelerar o desenvolvimento sustentável no Ceará”, held at the headquarters of the Federação das Indústrias do Estado do Ceará. The meeting brought together important political, business, and institutional leaders to discuss paths aimed at strengthening the economy of Ceará, innovation, infrastructure, and sustainable regional development. Representing ADESCC and the municipality of Quixeramobim, André Ricardo; Willyans Matos, financial director of ADESCC; Cirilo Pimenta; Romulo Filho; Valdemir de Sousa; and Wellton Brito attended the event. During the panel, Alci Porto presented a comparative overview of Ceará, highlighting the contrasts between the Região Metropolitana de Fortaleza and the interior of the state, especially regarding development opportunities, competitiveness, and territorial strengthening. In his presentation, he emphasized the actions carried out by SEBRAE Ceará as a catalyst agent of regional development, based on “three articulated axes — structure, bring together, and dynamize — to transform territories into motion”, advocating for a systemic, continuous, and strategic action, rather than just ad hoc. Alci Porto also stressed the relevance of the ADRs (Regional Development Agencies), mentioning the presence of ADESCC at the event as an example of a strategic instrument of coordination and territorial strengthening. He also highlighted the importance of the Salas do Empreendedor across municipalities in Ceará as fundamental mechanisms to support entrepreneurship, business formalization, and revitalization of the local economy. Another highlight was the presentation by Roberto Nogueira, CEO of Brisanet, who shared data on Brisanet's growth trajectory, its technological evolution, and the company's current positioning in the Brazilian telecommunications, innovation, and connectivity landscape, highlighting regional leadership in a strategic sector for contemporary economic development. Cirilo Pimenta, in turn, presented an analysis of the current scenario of Sertão Central, addressing the region's challenges and potential in light of new structural investments, particularly in the context of the Dry Port of Quixeramobim, Transnordestina, and the regional economic development opportunities that have been consolidating in the interior of Ceará. The participation of ADESCC reinforces the agency's institutional commitment to expanding strategic connections, strengthening dialogue among diverse development stakeholders, and consolidating Sertão Central as a leading territory in sustainable development, innovation, competitiveness, and investment attraction for the interior of Ceará.
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ADESCC and ADR Sol do Leste sign technical cooperation agreement to strengthen regional development in Ceará
The Development Agency of Sertão Central Cearense (ADESCC) and the Regional Development Agency Sol do Leste — ADR do Litoral Leste — have signed a technical cooperation agreement to strengthen territorial governance, regional integration, and sustainable development in Ceará. The agreement connects two of the most strategic territories in the state: Sertão Central, with its institutional headquarters in Quixeramobim, a logistics hub in the Ceará hinterland where the Quixeramobim Dry Port and the Transnordestina railway are consolidating; and the Litoral Leste, a tourism, port, and industrial vector articulated with the Pecém Complex. Technical cooperation between the two ADRs expands the capacity for institutional coordination, the exchange of territorial intelligence, and the construction of a shared regional economic development agenda, aligned with the guidelines of the Programa LIDER of Sebrae Ceará, ADECE, and the Fórum das ADRs do Ceará. The agreement reaffirms the commitment to interiorizing development and consolidating Territórios Empreendedores as a collaborative governance model for the Brazilian Northeast. On the Sertão Central axis, the partnership strengthens ADESCC's Agenda 2033 across the pillars of agribusiness and sustainability, innovation, technology and education, and tourism, culture, and creative economy, expanding the connection between the productive hinterland and the exporting coast. On the Litoral Leste axis, ADR Sol do Leste contributes its experience in coastal logistics integration, investment attraction, and international tourism, opening a strategic Sertão–Coast corridor that leverages export routes, integrated productive chains, and shared territorial intelligence. ADESCC's Plataforma Territorial Inteligente now incorporates cooperation with ADR Sol do Leste as an expanded regional governance layer, aligned with best practices of Regional Development Agencies (ADR) recognized nationally and internationally. The movement consolidates Ceará as a benchmark in collaborative territorial governance, regional intelligence, and strategic coordination between complementary territories.
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Technical visit to Instituto SESI SENAI Professor Ariosto Holanda — Maracanaú
On the morning of this Thursday, April 30, 2026, ADESCC took part, in Maracanaú, in a technical visit coordinated by SEBRAE to Instituto de Tecnologia SESI SENAI Professor Ariosto Holanda. The delegation was composed of representatives from FATEC Quixeramobim, UFC — Campus Quixadá, Unicatólica, the Secretariat of Economic Development (SDE) of the Municipality of Quixeramobim, and the municipal executive branch of Quixadá. During the visit, we explored the complete facility of the Institute — a national benchmark in applied research, technological development, and specialized technical service provision for industry. SESI SENAI operates in strategic areas such as Food Technology, Mechanical Technology, Automation and Electronics, Information and Communication Technology, Materials, and Metrology, offering R&D solutions, laboratory testing, prototyping, technical training, and innovation consultancy. Technologies developed by the Institute itself were presented — such as the ELMO Helmet (non-invasive ventilation), Retina Fácil, and Face Shield — concrete examples of the innovation potential that can be accessed by Sertão Central of Ceará. For ADESCC, building closer ties with SESI SENAI represents a strategic opportunity to connect our region to a robust industrial technology ecosystem, strengthening the Agribusiness (with emphasis on Food Technology), Industry, and Technology & Innovation axes outlined in Agenda do Sertão Central. We continue coordinating partnerships so that this potential reaches companies, educational institutions, and rural producers in our region.
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ADESCC and Banco do Nordeste align support for Conectando o Sertão
ADESCC met with representatives from Banco do Nordeste — Manager Maurício, Development Agent Janderson, and corporate portfolio representative Helder — with the participation of Cleverson Carlos (SEBRAE) and Willyans Matos, Financial Director of ADESCC. The meeting focused on fundraising for projects under development, notably the Conectando o Sertão Seminars, already in their 2th phase of execution. The project was presented in its entirety — rationale, regional impact, and economic transformation potential for Sertão Central. Banco do Nordeste expressed full interest in actively participating in the seminars, recognizing the initiative's alignment with its strategic regional development guidelines. We continue to strengthen partnerships and consolidate Conectando o Sertão as a transformation platform, while maturing initiatives in the Tourism, Agribusiness, and Innovation & Technology axes.
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ADESCC participates in meeting of Comitê de Inovação do Sertão Central
Innovation is the engine that transforms potential into reality. ADESCC attended the meeting of the Innovation Committee of Sertão Central, joining forces with partners who believe in the transformative power of new ideas. We believe that regional development necessarily requires a strong and collaborative innovation environment. Today, we are shaping the Sertão of tomorrow: more modern, more connected, and full of opportunities.
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ADESCC participates in Transformar Juntos — SEBRAE Ceará
ADESCC participated in Transformar Juntos, held by SEBRAE in Fortaleza on April 23 and 24, bringing together public leaders, institutions, and regional development stakeholders from Ceará. The meeting strengthened coordination with strategic partners — SEBRAE, ADECE, APRECE, the State Government, and ALECE — and expanded connections around the Sertão Central development agenda, focusing on Tourism, Agribusiness, and Innovation & Technology.
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ADESCC meets Secretary Fábio Feijó (SDE-CE) at Transformar Juntos
During Transformar Juntos, held by SEBRAE in Fortaleza on April 23 and 24, ADESCC had a strategic moment with Secretary Fábio Feijó, from the Secretariat of Economic Development (SDE) of the State of Ceará, with the institutional support of the Secretary of the SDE of Quixeramobim, Afrânio Feitosa. In the photo, from left to right: Afrânio Feitosa (SDE Quixeramobim), Fábio Feijó (SDE-CE), André Ricardo (President of ADESCC), and Willyans Matos (Financial Director of ADESCC). The meeting reinforced the alignment of the Sertão Central agenda with state priorities for economic development, strengthening institutional coordination around the axes of Industry, Innovation & Technology, and Agribusiness.
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I Seminário Conectando o Sertão
Institutional milestone for the launch of ADESCC's structuring program, held at FAUNIQ — Quixeramobim, with the presence of mayors, productive sector leaders, educational institutions, Grupo J. Macêdo, and Value Port Terminais Multimodais.
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Regional coordination brings together partner institutions
ADESCC, FAUNIQ, SEBRAE, ADECE, APRECE, Prefeitura de Quixeramobim, Governo do Ceará, and Value Port establish institutional alignment around the Multimodal Dry Port.
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Closing and mobilization of leaderships
Closing of the I Seminário consolidates regional mobilization and the commitment of leaderships to the economic preparation of Sertão Central.
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ADESCC meets with businessman Amarilio Macedo for prospecting the Export Processing Zone (ZPE)
ADESCC, represented by our Chief Executive Officer, Andre Ricardo, and Chief Financial Officer, Willyans Matos, met with businessman Amarilio Macedo and his technical team. On the agenda, we presented our Strategic Agenda, fully focused on prospecting the Export Processing Zone (ZPE) and strengthening future partnerships that will drive our region's economic development. We are aligning important steps to transform potential into reality. Together, we build new paths for the productive sector!
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ADESCC presents the Seminar “Conectando o Sertão” at ADECE
ADESCC attended ADECE to discuss new partnerships and present, first-hand, the project for the Seminar “CONECTANDO O SERTÃO: O PORTO SECO DE QUIXERAMOBIM E A TRANSFORMAÇÃO DA ECONOMIA REGIONAL”. The Dry Port is a logistical milestone that will revolutionize the development of Sertão Central, and we are preparing an event worthy of discussing this promising future together. Stay tuned to our social media — we will bring more details soon!
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ADESCC moderates panel at Seminário de Turismo do Sertão Central — SEBRAE
Serving as Coordinator of the Tourism Axis of ADESCC and Vice President of the Tourism Council allows seeing up close the gears that move our region. It was with this vision that we had the honor of moderating the panel at the Seminário de Turismo do Sertão Central, under the theme “Quem faz acontecer: Desafios e Oportunidades de Empreender no Sertão Central”, promoted by SEBRAE. Listening to the panelists brought clarity: love for the territory is what truly enchants the tourist. This affection overflows in the crafting of a piece of jewelry, in the attentiveness of tour guiding, and in the warm welcome of hospitality. It is “doing things with love” that transforms a destination into an unforgettable experience. We also reinforced an essential pillar of our management at the Agency: cooperation. When municipalities unite and present themselves together, everyone grows — we are an innovation and agritourism circuit that gains strength in collectivity. We continue transforming Sertão Central into an increasingly strong and integrated destination.
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ADESCC Ordinary Meeting strengthens regional integration in Quixeramobim
The Ordinary Meeting of ADESCC, held in Quixeramobim, reaffirmed the institutional commitment to regional integration and strengthening the economic development of Sertão Central. On the occasion, we welcomed the Secretary of Economic Development of Piquet Carneiro, Lairto Vieira, accompanied by his technical team, in a productive and strategic dialogue. On the agenda were the organization of the 2º Fórum de Desenvolvimento, in addition to building partnership proposals between companies and the Agency, focusing on expanding opportunities, fostering investments, and consolidating a structured regional agenda. We continue advancing with planning, coordination, and a forward-looking vision.
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ADESCC participates in the Bovine Brucellosis Vaccination Seminar
ADESCC participated in the Bovine Brucellosis Vaccination Seminar, reinforcing the importance of animal health. On this occasion, we delivered the demands of our agricultural sector to the Superintendent of MAPA, Manoela Pimenta, the Superintendent of CODEVASF, Odilon Aguiar, and to Federal Deputy Domingos Neto. Our priority: combating the effects of drought, solutions for animal feed, and debt refinancing for the producers who need it most.
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First ADESCC meeting of 2026 takes place in Madalena
The municipality of Madalena hosted the first ADESCC meeting in 2026, a gathering that marked the beginning of the year with evaluation, dialogue, and definition of directions. The meeting provided a detailed review of achievements reached in 2025 and outlined the goals that will guide the organization's actions throughout this new cycle. One of the central points of the meeting was the drought situation in Sertão Central. The topic gained prominence given the direct impacts faced by rural producers in the region. During the meeting, accounts were heard, experiences were exchanged, and alternatives to reduce losses in the countryside were debated. As a concrete follow-up, ADESCC decided to prepare an official document, which will be sent to the competent authorities. The material will bring together the concerns of the productive sector and practical suggestions to address the effects of the drought, ensuring that the voice of Sertão Central is heard. The meeting reinforces ADESCC's commitment to regional development, defense of rural producers, and strengthening of the local economy. The work continues steadfastly, with planning, unity, and a focus on real solutions for those who live and produce in the Sertão.
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ADESCC participates in the 2026–2029 Strategic Planning of Senador Pompeu
Planning and leadership for the future of Senador Pompeu! At the invitation of the municipal administration, led by Mayor Márcia Zomin and Vice Mayor and Secretary of Education Ironeide Vidal, ADESCC participated in the Strategic Planning 2026–2029. The meeting brought together municipal secretaries, technical staff, and major partners such as Sebrae, Senac, IFCE, and UFC to set concrete goals. It is the union of technical strength and political will to ensure the municipality's development.
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Vanessa do Carmo takes office as Vice President of COMTUR Quixeramobim
Statement by Vanessa do Carmo — Tourism Coordinator at ADESCC: “Today I took office as Vice President of the Municipal Tourism Council of Quixeramobim — our COMTUR. For me, this is more than a position: it is an expression of love for the territory that welcomed me 20 years ago. This achievement originates through the Regional Development Agency of Sertão Central (ADESCC), fruit of Sebrae's Programa Líder — a movement that drives us to look inward, recognize our strengths, and value the uniqueness of our territory. I learned that, before looking for references outside, we must reclaim what is ours, honor our history, our people, and our culture. When we deeply love our region, there is no other alternative for those who arrive here but to be enchanted and love it too. I believe that tourism is valuation: of the people, the memory, the identity, the place we choose to call home. Joining the Municipal Tourism Council is the opportunity to contribute to the economic development of Sertão Central and strengthen what makes us unique. I move forward with gratitude, purpose, and the certainty that we are building a stronger, more organic, and more authentically ours future. Let's move forward together.”
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Launch of the ADESCC Agenda
Official launch of the ADESCC Agenda for Sertão Central Cearense 2023–2033, gathering leaders, partner institutions, and strategic stakeholders of the collective development of the Agenda — highlighting coordination with SEBRAE and the Programa LIDER (Leadership for Regional Development), centered on the pillars of Tourism, Agribusiness, and Technology & Innovation.
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