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ADR Sertão Central in Action

Institutional coverage of actions, articulations, and milestones of ADR Sertão Central in the regional development of Sertão Central in Ceará.

May 13, 2026 MilestoneAgenda 2033Innovation and Technology

ADESCC officially launches Rede de Benefícios for members in partnership with strategic institutions

Machine-assisted translation. The original text in Portuguese, including quoted statements, prevails in case of divergence. Read the original in Portuguese

The Agência de Desenvolvimento do Sertão Central Cearense (ADESCC) officially launched its Rede de Benefícios ADESCC, an initiative aimed at expanding exclusive benefits for members and institutional partners, further strengthening the collaborative regional development ecosystem built by the entity.

The announcement follows an institutional meeting held this week between ADESCC, the CEO of FAUNIQ — Faculdade de Quixeramobim, Dra. Aluizia Rocha, and the institution's administrative and financial director, Felipe Matheus, an occasion on which new strategies for institutional cooperation and strengthening the Agency's operational structure were also aligned.

The Rede de Benefícios ADESCC emerges as an integration platform among institutions, companies, and strategic partners committed to strengthening Sertão Central Cearense, connecting opportunities, services, and differentiated conditions for the entity's associates.

In this first stage, the following officially become part of the Rede de Benefícios:

• FAUNIQ — Faculdade de Quixeramobim;

• Ultraimagem Centro Diagnóstico;

• Pague Menos and Extrafarma pharmacy network, with nationwide reach.

The initiative includes special benefits, exclusive discounts, and differentiated conditions in strategic areas such as higher education, healthcare, diagnostic imaging, well-being, and quality of life, expanding the institutional value of membership in ADESCC.

According to the Agency, the proposal goes beyond offering commercial advantages. The goal is to consolidate a true regional ecosystem of institutional connections, strengthening relationships among businesses, educational institutions, the productive sector, and organized civil society.

The partnership with FAUNIQ further reinforces the axis of education, innovation, and human development within ADESCC's territorial strategy, bringing together academic education, professional training, and sustainable regional development.

The integration of Ultraimagem and the Pague Menos and Extrafarma chains expands the social reach of the initiative, providing members with facilitated access to essential services linked to health and population care.

ADESCC highlighted that new institutions and companies are expected to join the Benefits Network in the coming months, expanding the program's reach and strengthening regional collaborative governance.

With this further initiative, the Agency continues consolidating an innovative institutional model, based on strategic connections, territorial strengthening, and the generation of concrete opportunities for Sertão Central of Ceará.

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Machine-assisted translation. Figures come from the same database as the Portuguese version, which prevails in case of discrepancy.

Acronyms and names used on this page
  • ADR Sertão Central (Regional Development Agency of Sertão Central, Ceará)
  • IBGE (Brazilian Institute of Geography and Statistics)
  • IPECE (Ceará Institute for Research and Economic Strategy)
  • CAGED (General Register of Employed and Unemployed — formal CLT jobs only)
  • RAIS (Annual Social Information Report — all formal jobs, including civil servants)
  • PNUD (United Nations Development Programme — UNDP)
  • IDH-M — Municipal Human Development Index (IDHM)
  • Bolsa Família (federal cash-transfer program)
  • BPC (federal continuous cash benefit)
  • ZPE — Export Processing Zone (ZPE)
  • Porto Seco — Dry Port
  • Transnordestina (Transnordestina railway)
  • DER-CE (Ceará State Highway Department)