ADR Sertão Central is one of two agencies from Ceará selected for a business mission to China
Machine-assisted translation. The original text in Portuguese, including quoted statements, prevails in case of divergence. Read the original in Portuguese
Represented by its president André Ricardo, the Agency takes part in the Canton Fair 2026 and an international agenda focused on innovation, competitiveness, and identifying opportunities for regional economic development.
Quixeramobim (CE), October 20, 2026 — The Agência de Desenvolvimento Regional do Sertão Central (ADR Sertão Central) is among the two Regional Development Agencies of Ceará selected to participate in the Missão Empresarial à China — Canton Fair 2026, held from October 13 to 25. The initiative is part of the third stage of Programa Ceará de Vocações, developed by the Agência de Desenvolvimento do Estado do Ceará (Adece), in partnership with the Instituto Euvaldo Lodi (IEL Ceará).
Represented by its president, André Ricardo da Silva Fernandes, ADR Sertão Central participates in the mission alongside ADR Conexão Metropolitana. The selection of both agencies considers the importance of strategic projects for the economic development of their respective regions.
In Sertão Central, perspectives related to Ferrovia Transnordestina and the Dry Port project in Quixeramobim stand out as logistical infrastructure initiatives that are part of discussions on territorial competitiveness, economic integration, and investment attraction.
International exchange and new opportunities
The mission program includes activities in the Chinese cities of Guangzhou, Shenzhen, Shanghai, and Hangzhou, including participation in Canton Fair, business meetings, masterclasses, and technical visits to companies and innovation environments.
Among the areas of interest are digital transformation, smart industry, electric mobility, and emerging technologies. Exposure to these experiences seeks to broaden the knowledge of regional leaders and stimulate the identification of solutions that can be adapted to the economic characteristics of Ceará territories.
Adece's Business Support Director, Rafael Branco, highlights the importance of the initiative to strengthen the operational capacity of regional leaders.
“This business mission strengthens the ability of regional leaders to identify opportunities, establish strategic connections, and expand their vision regarding the transformations that are shaping the global economy.”
The statement, released by Adece, reinforces the purpose of bringing institutions and productive sector representatives closer to new technologies, business experiences, and business opportunities.
Innovation and knowledge to transform realities
In addition to commercial opportunities, the mission provides a learning experience on the functioning of one of the world's most significant environments for innovation and technological development.
For Fábio Braga, Innovation Specialist at IEL Ceará, direct contact with the Chinese ecosystem represents an opportunity to broaden perspectives and reflect on new possibilities for transformation.
“It is impossible to leave this experience with the same outlook with which we arrived. Because more important than knowing what China is doing is discovering what this knowledge can awaken in us and what we will be able to transform in our Ceará”.
The reflection highlights the importance of transforming the knowledge acquired during the mission into ideas and initiatives compatible with the needs and potential of each region.
Sertão Central on the development agenda
The participation of ADR Sertão Central represents an opportunity to expand institutional connections and deepen discussions on strategic projects for the regional economy.
For the president of the Agency, André Ricardo da Silva Fernandes, the international experience may contribute to the maturation of initiatives related to infrastructure and the strengthening of the territory's productive activities.
“the experience may contribute to discussions and projects related to logistics infrastructure, territorial integration, investment attraction, and the strengthening of regional productive vocations”.
The statement by André Ricardo, published by Adece, links participation in the mission to the development prospects of Sertão Central, especially given the opportunities associated with logistics infrastructure and the expansion of regional competitiveness.
Institutional cooperation and vision for the future
The presence of ADR Sertão Central in the business mission to China reinforces the importance of coordination between state institutions, regional leaders, and the productive sector in building opportunities for the interior of Ceará.
Through the Programa Ceará de Vocações, Adece and IEL Ceará seek to strengthen the performance of regional agencies, promoting the exchange of knowledge, the identification of opportunities, and the development of projects aligned with the economic vocations of the territories.
For ADR Sertão Central, the experience represents another opportunity to broaden institutional dialogue and gather knowledge that could contribute to future actions focused on innovation, investment attraction, and regional economic development.
The mission continues until October 25, with a schedule of business and technical activities that brings leaders from Ceará closer to international experiences in innovation and competitiveness.
Source of statements and mission information: Agência de Desenvolvimento do Estado do Ceará (Adece), report published on October 19, 2026.
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