“Connecting people, institutions, and territories is building the future of Sertão Central.”

The II Seminário Conectando o Sertão, held in Senador Pompeu, officially marked the beginning of the traveling phase of the Jornada Conectando o Sertão — a movement coordinated by ADR Sertão Central that has been bringing together leaders, institutions, and development agents around an integrated agenda for Sertão Central Cearense.

With a packed auditorium, the seminar brought together mayors, deputy mayors, municipal secretaries, councilors, public managers, entrepreneurs, community leaders, students, professors, representatives of partner institutions, and members of ADR Sertão Central, in a concrete demonstration of the regional mobilization strength built over recent years.

The wide public participation confirms the growth and institutional maturity of the Jornada Conectando o Sertão, which now expands its reach to different municipalities in the region, bringing qualified debate, institutional coordination, and concrete development opportunities to each territory.

During the seminar, strategic themes were debated, such as Agenda Sertão Central 2033, the Dry Port of Sertão Central, the Transnordestina railway, new industrial investments, the innovation environment, technical training, regional tourism, the creative economy, and the strengthening of territorial governance.

The significant presence of students and young leaders reinforces the educational and mobilizing nature of the event, bringing the new generations closer to the topics that will shape the economic, social, and institutional future of Sertão Central Cearense.

The holding of the II Seminário in Senador Pompeu also symbolizes regional integration in motion: by leaving Quixeramobim and traveling through the region's municipalities, Jornada Conectando o Sertão reaffirms that territorial development is only built through participation, active listening, and cooperation among all stakeholders involved.

The success of the meeting consolidates the role of ADR Sertão Central as the central articulator of the regional agenda, strengthening partners' trust, expanding cooperation networks, and driving a new phase of leadership for Sertão Central Cearense on the state stage.

More than an event, the II Seminário Conectando o Sertão is the living expression of a collective movement: managers, business leaders, institutions, students, and civil society united around a shared project for the future of the region.

The Journey remains on the move. And Sertão Central continues to connect.