Action Axes

Priority Initiatives

• Invest in technical and managerial assistance for rural producers.
• Expand the offering of technology courses in the agribusiness sector according to market demands.
• Hold lectures and dissemination events (Senar/Sebrae Field Days) and benchmarking activities.
• Foster agricultural education and rural entrepreneurship in partnership with local educational institutions.

Priority Initiatives

• Support access to credit and financing for rural entrepreneurs.
• Foster credit cooperatives in the region.
• Disseminate development credit lines and alternative guarantees.
• Promote financial education and the strengthening of family farming.

Priority Initiatives

• Adoption of drones, georeferencing, precision and regenerative agriculture.
• Automation systems for irrigation, fertilization, crop management, and harvesting.
• Public policies for the introduction of productivity and competitiveness technologies.

Priority Initiatives

• Use of data intelligence in harvest planning and resource optimization.
• Information management system to store and analyze data.

Priority Initiatives

• Strengthen ties between rural enterprises, universities, and research institutions.
• Encourage cooperatives, trade unions, and associations to adopt good management practices.

Priority Initiatives

• Reduce climate, sanitary, and market risks through productive diversification.

Priority Initiatives

• Support new market access strategies for local producers.
• Educational and promotional campaigns for the appreciation of regional products.
• Calendar of fairs and events in the region.

Priority Initiatives

• Streamlining sanitary, environmental, and production outflow procedures.
• Work toward land regularization in the region.
• Recognition and distinction of unique rural products.

Priority Initiatives

• Provision of public security infrastructure in rural areas.
• Improvement of secondary roads and logistics corridors.
• Best practices in water resource management and renewable energy use.

Priority Initiatives

• Promote regional agricultural production as a vector of development and dignity for rural producers.

Priority Initiatives

• Foster and support the creation of Heritage and Environmental Education methodologies for primary and secondary education.

Priority Initiatives

• Mapping of tourism information for the municipalities of the LIDER Sertão Central territory.
• Creation of tourist itineraries in municipalities with potential.
• Organization and execution of famtours with the local community.

Priority Initiatives

• Integrated events calendar of the territory.
• Identity, media, and regional tourism promotion instruments.
• Conduct fampress and famtours.
• Destination promotion and attraction of visitors from other regions.

Priority Initiatives

• Training of tour guides in municipalities with tourism potential.
• Training plan for the tourism trade (hotels, inns, restaurants, commerce, and services).
• Internship and trainee program for tourist guides and drivers.
• Access to online learning platforms for regional trade.

Priority Initiatives

• Tourism festivals and promotion of local artists.
• Dissemination of regional tourism potential by business leaders.

Priority Initiatives

• Map the volume of funds raised from local financial institutions.
• Expand annual funding raised by tourism trade businesses.

Priority Initiatives

• Establish tourism forums (municipal and regional).
• Public policies to encourage the establishment of tourism trade businesses.
• Coordinate the creation of a fee applied to the use of tourism services (room tax).

Priority Initiatives

• Signage of tourist routes.
• Maintenance and renovations of tourism facilities.
• Fundraising from public resources across all three government levels for infrastructure.
• Expansion of Quixadá airport for small aircraft flights.
• Implementation of the Sertão Central Event Center.

Priority Initiatives

• Expansion of municipal and asset protection guards at tourist facilities.
• Dedicated reporting hotline for cases of violence against tourists.
• Crime prevention measures targeting tourists.